Built by mothers.
For mothers.
maisie was born on a hard day in Ireland, in the madness of the postpartum first year. Two women — one with the idea, one with the technical instinct to build it — decided that new mothers deserved better than what existed.
A hard week.
A camera roll.
A revelation.
It was a hard week. The kind where the days blur into each other and exhaustion sits heavy in your chest.
Sinead sat down to write in her calendar — a small daily practice she'd built for herself, a cup of tea, a quiet moment to find the best part of each day — and her first thought was: “I've achieved nothing this week, I've nothing to write here.”
So she scrolled through her camera roll.
And there it was, hiding in plain sight: milestone after milestone, small joy after small joy. And then — Stevie, sitting up unaided for the very first time.
The wins had always been there. She just needed a system to surface them.
That night, she couldn't sleep. Not from exhaustion — but from clarity. What if other mothers didn't have to discover this by accident? What if the infrastructure already existed — beautiful, frictionless, waiting for them from day one?
maisie was born that night.
the co-parents of maisie.
Sinead built maisie from the inside out — as a mother living through the exact problem the app solves. She spent her first year postpartum building a daily gratitude practice that rewired how she experienced her days, and realised what she had built could change the experience of motherhood for every woman who came after her.
Before maisie, Sinead spent 8+ years working in tech, including time at Google — which means she knows exactly what great product feels like, and exactly what has been missing for mothers.
Neve and Sinead met at a previous company — colleagues before they were co-founders, friends before they were co-parents of maisie.
Neve came to this as a mother who had lived the gap firsthand. When her son Rory was diagnosed as autistic, the baby apps she turned to for support quietly made things harder — milestone trackers built for a journey that looked nothing like theirs. She didn't need a chart. She needed somewhere to celebrate Rory's first year on his own terms.
That's the version of maisie she is building. One that holds every journey, asks nothing of your baby, and meets every mother exactly where she is.
The name we didn't choose —
now holds everything.
When Sinead was pregnant, they had two names for their girl. One became Stevie — bright, bold, full of life.
The other became something else entirely: the name for an idea that would hold Stevie's entire first year.
maisie is the name that didn't get chosen. And now she gets to hold everything.
be part of the story.
maisie is coming. Join the waitlist and be the first to know when she's ready.
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